Privacy Policy
This policy explains what [COMPANY LEGAL NAME — e.g. Elmer LLC] (“Elmer,” “we,” “us”) collects when you use the Elmer application and website (the “Service”), how we use it, and the choices you have. It is written to describe what the product actually does — no more, no less.
We collect what you type in and the minimum needed to sign you in. No advertising, no analytics trackers, no selling data, no reading your emails. Your CRM data is processed only to run the product for you.
1. What we collect
Information you provide
- Account information: your email address, your name, and — for team members — the name your administrator entered when inviting you.
- CRM content: the customers, contacts, notes, tasks, follow-up dates, tags, and file attachments you or your team add or import. Attachments are stored in our database. This content typically includes personal information about your contacts (names, phone numbers, emails, addresses); you are responsible for having the right to store it.
- Settings: your preferences — colors, notification choices, and, if you turn on text reminders, the mobile number you enter.
Information collected automatically — deliberately minimal
- Sign-in and session records: hashed sign-in tokens and session identifiers, and — for billing consent records — the IP address and browser identification string at the moment of consent, kept as legal evidence.
- Cookies — exactly three, all strictly necessary: a session cookie that keeps you signed in, and two short-lived (10-minute) security cookies that protect the Google sign-in and Gmail-connect handshakes against forgery. We set no analytics, advertising, or cross-site tracking cookies of any kind. One flag is kept in your browser’s local storage to remember that you dismissed the cookie notice.
Email sync — only if you connect it, and headers only
If you choose to connect Gmail, we request read-only access and fetch message metadata only: sender, recipient, and date. We do not read, fetch, or store message bodies or subject lines. We use this metadata for one purpose: keeping your “last touched” dates honest and suggesting contacts you emailed who aren’t in your CRM yet (which you review before anything is added). Your Google tokens are encrypted at rest with AES-256-GCM. You can disconnect at any time in Settings → Email sync, which stops all collection.
Elmer’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Payments
Payments are processed by Stripe. Your card number goes directly to Stripe and never touches our servers. We store only what Stripe returns to run your subscription: customer and subscription identifiers, plan, and billing period dates. When you consent to automatic renewal we keep a permanent record of that consent — timestamp, the exact disclosure text you saw, price, IP address, and browser string — because subscription law requires us to be able to prove it.
2. What we never do
- We do not sell or rent your data — including your CRM contacts — to anyone.
- We do not run ads and we do not share data with advertisers or data brokers.
- We do not use third-party analytics or tracking pixels.
- We do not read your email bodies or subject lines — ever, on any plan.
- We do not use your CRM data to train AI models.
3. How we use information
- To provide the Service: showing your board, sorting it, sending the reminders and reports you turn on.
- To power Elmer, the built-in AI assistant (see section 4).
- To sign you in securely and protect accounts (including optional two-factor authentication).
- To bill subscriptions, send legally required renewal notices, and keep required records.
- To respond when you contact support.
- To comply with law.
We send operational emails (sign-in links, invitations, your daily digest if enabled, billing notices). We do not send third-party marketing.
4. The AI assistant
When you talk to Elmer, ask for a meeting review, or use photo/paste import, relevant parts of your workspace (and, for imports, the content you submit) are sent to Anthropic, our AI provider, to generate the response. Under Anthropic’s commercial API terms, data sent through the API is not used to train Anthropic’s models. Elmer’s changes to your board are shown to you with an undo option.
5. Who can see your data inside your own team
Your boss (the account owner) can see the work stuff; your private tasks stay private.
In a company account, the account owner can view the organization’s CRM data, including each rep’s customers, and can reassign leads. Reps see only their own book of business. Personal tasks a rep marks private are excluded from the owner’s board, reports, and exports. Company owners can export the organization’s data; reps cannot export.
6. Service providers we share data with
We share data only with the processors below, only so they can perform services for us, under their own contractual confidentiality obligations:
| Provider | Purpose | What they process |
|---|---|---|
| Neon | Database hosting | All Service data |
| Vercel (or equivalent host) | Application hosting | Data in transit through the app |
| Stripe | Payments | Billing details, card data (directly) |
| Anthropic | AI assistant | Workspace excerpts sent for each Elmer request |
| Resend | Transactional email | Email address, message content we send you |
| Twilio | Text reminders (if enabled) | Your mobile number, reminder text |
| Sign-in and Gmail sync (if you connect them) | OAuth identity; message metadata as described above |
Beyond service providers, we disclose information only: to comply with law or valid legal process; to protect the rights, safety, or property of Elmer or others; or as part of a merger, acquisition, or sale of assets (in which case this policy continues to apply to your data until changed with notice).
7. Security
- All traffic is encrypted in transit (HTTPS).
- Sign-in links and invitations are single-use, expiring, and stored only as cryptographic hashes.
- Gmail tokens and two-factor secrets are encrypted at rest (AES-256-GCM); recovery codes are stored hashed.
- Optional two-factor authentication (authenticator app) on every account.
- Organization data is separated by access controls checked on every request.
No system is perfectly secure. If we learn of a breach affecting your personal information, we will notify you as required by law.
8. Retention
- Your CRM data is kept while your account is active.
- Expired sign-in links and sessions become unusable at expiry.
- If you close your account, we delete Customer Data after a reasonable wind-down period — except billing consent records and transaction history, which we retain because subscription and tax law requires proof of consent and payment.
9. Your rights and choices
- Export: account owners can download all CRM data as a CSV in Settings, self-serve, any time.
- Correction: you can edit any of your data directly in the app.
- Deletion: email priv8development@gmail.com to delete your account and data (subject to the legal retention above).
- Email sync: disconnect any time in Settings → Email sync.
- Text messages: turn off any time in Settings → Notifications.
- Cookies: the three we set are strictly necessary; blocking them in your browser will prevent sign-in.
Depending on where you live, you may have additional rights (such as access, portability, deletion, and non-discrimination under U.S. state privacy laws). We honor these rights on request at priv8development@gmail.com, and we do not sell or share personal information for cross-context behavioral advertising, so there is nothing to opt out of on that front. If you are a contact stored in one of our customers’ CRMs, that customer is responsible for your data; contact them directly, and we will assist them as their processor.
10. Children
The Service is a business tool for adults. It is not directed to children under 18, and we do not knowingly collect information from them.
11. Where data is processed
We are a U.S. company and process data in the United States through the providers listed above. If you use the Service from outside the U.S., you consent to processing in the U.S.
12. Changes to this policy
If we change this policy materially, we will notify you by email or in-app notice before the change takes effect, and update the date at the top. We will never quietly weaken what section 2 promises.
Contact
[COMPANY LEGAL NAME] · Miami, Florida · priv8development@gmail.com